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Total Brand Positioning Statement Framework

The Possible Future Framework - Total Brand Positioning Statement

A brand positioning statement outlines exactly what your company does, for whom, and what makes you different. The idea behind it is to create a unique niche for your brand in the minds of consumers within your category.


The typical Brand Positioning Statement definition is comprised of 4 parts; the target, the category or problem, the differentiator or uniqueness, and the payoff.

And to walk you through it in a comprehensive way to get to the Brand Positioning Statement one of our life coaches created this framework called Total BPS – Your Brand Identity Household Name. This template will get you started, but we can always have a coach get your entrepreneur journey started with the right messaging.

We will walk your through the 5 Pillars to establish the 4 elements of your Brand Positioning Statement, and we will help you establish a solid foundation for your customer journey.


Brought to you by one of an Entrepreneur Coach at The Possible Future LLC 

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